Paperback (304 pages)
Released on October 2012 by Wiley
Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
There are seven distinct modes of the innovation planning process: Sense Intent, Know Context, Know People, Frame Insights, Explore Concepts, Frame Solutions, and Realize Offerings. Each mode has its own goals and activities. 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization introduces each of these modes as a separate chapter with a set of methods.
Vijay Kumar is a professor at the IIT Institute of Design and leads the Strategic Design Planning and the Design Methods programs. He is also a consultant, coach, and advisor to global corporations and organizations. For more than 12 years he was the chief methodologist at Doblin Inc. (now a member of Deloitte) a global innovation firm.
With over 30 years of global work experience, Kumar has taught, published, lectured, and consulted throughout the world about how to use structured methods, tools, and frameworks for conceiving reliable human-centered innovations and turning them into strategic plans for organizations. His research is focused on framing up emerging innovation opportunities in education, health care, communication, retail, social reform, and emerging markets among others. He is the inventor of many methods, tools, and frameworks designed to uncover unexplored innovation opportunities.
He consults with companies and organizations around the world for planning innovations using systemic, structured, and human-centered methods. He has consulted with Alamo, Amoco, Autodesk, Bose, Ceasefire, Daishinsha, Hallmark, Kraft Foods, Lenscrafters, Liberty Mutual, McDonald's, Motorola, Pfizer, Procter & Gamble, SC Johnson, Shell, SAS Airlines, Steelcase, Target, Texas Instruments, T-Mobile, Wells Fargo, and Zurich Financials among others.
Kumar is a frequent speaker and is widely published on the topic of innovation. He regularly conducts executive workshops on innovation for organizations around the world.
Design Methods discussion at LEO BURNETT, CHICAGO
Vijay Kumar leads a discussion with Leo Burnett Experience Design team on July 12th, 2013.
CONTRACT DESIGN features Q&A with Professor Vijay KumaR
Vijay Kumar interviewed in the 2013 May issue of Contract Design Magazine.
Vijay Kumar moderates the discussion. Hosted by WunderLand Group on June 26th, 2013.
Vijay Kumar delivers keynote at the WHIRLPOOL GLOBAL SUMMIT
Facilitates discussion at the Advanced Design Studio, Chicago on June 19th, 2013.
Book signing event at NEOCON CHICAGO
At Universal Fibers, Merchandize Mart, Chicago on June 11th, 2013.
STRATEGY CONFERENCE, CHICAGO
Vijay Kumar presents innovation methods to respond to a new class of problems like urban restoration and information policy that are systemic, ambiguous, and rapidly changing. May 15th, 2013 at Spertus Institute.
Book event at the AUTODESK GALLERY, SAN FRANCISCO
IIT Institute of Design and Autodesk host a lecture and cocktail reception for the design community on April 18th, 2013.
SAN FRANCISCO Research Strategy meetup group discusses the book
Vijay Kumar moderates the discussion. Hosted by the Institute for Creative Integration on April 19th, 2013.
Design Innovation discussion at APPHAUS SAP LABS, LOS ALTOS
Vijay Kumar leads the discussion on April 20th, 2013.
Vijay Kumar joins the panel at SMART SALON, NEW YORK
Vijay Kumar discusses current issues surrounding design methods as part of Smart Design’s ongoing Smart Salon series on March 13th, 2013.
Book event at BSWING, MINNEAPOLIS
IIT Institute of Design together with bswing hosts a lecture and cocktail reception for the design community on April 11th, 2013.
DESIGN THINKING Presentation at PUNE, INDIA
Vijay Kumar presents "Design Thinking - Modes, Mindsets, Methods" to the design and IT community of Pune hosted by Persistent Systems at their Dewang Mehta Auditorium on April 1st, 2013.
Vijay Kumar presents at CONVEYUX 2013, SEATTLE, WASHINGTON
Presents an overview of key principles that drive "Design Innovation" followed by a detailed look at the design innovation process and methods. March 5th, 2013.
Book event at NBBJ SEATTLE WASHINGTON
IIT Institute of Design together with NBBJ hosts a lecture and cocktail reception for the design community on March 4th, 2013.
BOOK RELEASE EVENTS
IIT Institute of Design 75th Anniversary event on October 10th, 2012 at Chicago.
Book release event hosted by Doblin Inc. (part of Deloitte) on November 14th, 2012.
Vijayagiri Family Art Exhibition event on December 28th, 2012 at Trivandrum, India.
Presentation at STRATEGIC DESIGN FORUM, MUMBAI, INDIA
At the “2nd Global Strategic Design Forum: Design as strategy to steer through turbulence” on January 7th and 8th, 2013. Forum organized by IIT Institute of Design and CII Naoroji Godrej Centre of Excellence.
INDIA IMMERSION PROGRAM 2013, India
Book content is used as the primary process for the IIT Institute of Design’s India Immersion Program in which ID and Godrej India teams collaborate on a project in January 2013.
Keynote presentation at LEADERSHIP SUMMIT, WASHINGTON DC
Vijay Kumar delivered a keynote presentation at the George Washington University and Children’s National Medical Center Leadership Summit: “New Paradigms in Medical Innovation” on February 21, 2013.
33 VOICES features Professor Vijay Kumar
33Voices.com publishes an audio interview with Vijay Kumar about the book and design thinking in November 2012.
Opening Keynote at the NASSCOM SUMMIT, PUNE, INDIA
Vijay Kumar presents at the NASSCOM Engineering Summit on September 28th, 2012.
DESIGN INNOVATION workshop at MUMBAI, INDIA
Vijay Kumar facilitates a 2-day workshop organized by CII (Confederation of Indian Industries) and Godrej for Indian company executives on September 24th and 25th, 2012.
Design Innovation workshop in AUCKLAND, NEW ZEALAND
Vijay Kumar facilitates a 1-day workshop organized by “Thoughtfull - Design / Innovation / Strategy” on Aug 17th, 2012.
Workshop at the INSTITUE OF DESIGN KNOWLEDGE, HONG KONG
Vijay Kumar delivers the introductory workshop for the “InnoDesign Leadership Programme” organized by the Institute of Design Knowledge (part of Hong Kong Design Center) in August 2012.